Adopt your Logo
Adopt your Logo is an initiative from Instituto Alexander von Humboldt and Ecopetrol that aims to generate strategies for the understanding and conservation of the animal species that represent our businesses and brands.
The aim is that this initiative will be adopted by national entities that are also represented by logos containing wildlife, and for information to be generated that enables their management and conservation. Similarly these efforts will make it possible to support research processes on other "orphan" species that require special attention due to their vulnerability.
The project started in 2012 and its results will start being published in 2013.