Ecopetrol defined guidelines to
govern its activity and presence in the market in the medium
to long term, in order to adjust to changes in the industry
and to ensure a stable future.
The first guideline aims at organizational
consolidation based on an agile and flexible structure.
Human, technological, and information resources
provide support for reaching the strategic objectives established
for maintaining sustained growth.
This growth, considered a strategic core,
will be fueled by eight lines of development that, jointly
and dynamically, will strengthen Ecopetrol´s presence
in Colombia’s oil and gas industry.
To begin with, Ecopetrol has undertaken initiatives
throughout the year in order to develop heavy crude potential
together with its strategic partners. In addition, the company
is focused on a more ambitious participation in the natural
gas business, in order to increase its share in different
projects that will mean an increase in reserves and production.
Another line of development defined during
2004 and promoted in 2005 has to do with the globalization
of the company and the possibilities of participating in exploration
and production businesses in other countries.
This participation, however, must be accompanied
by a solid organizational culture based on respect for people,
responsibility, results orientation, customer and market orientation,
and teamwork.
Thus, 2006 will be the year to set Ecopetrol’s
strategic objectives and actions in motion to cultivate the
culture desired by the Company.
Performance
management
As part of the goal of being able to measure
performance, the company matured in its implementation of
an integrated performance management system, based on the
definition of strategic maps linked to balanced management
scorecards.
In 2005, the process of measuring and analyzing
performance using Performance Committees was internalized.
This made it possible to link strategy with daily performance,
assuring room for reflection, analysis, and feedback in order
to generate corrective measures in a sustainable culture that
supports the organization’s processes.
For 2006, the implementation of the Integrated
Business Management Model will group together all the different
existing focuses and methodologies in the Company under a
single vision.
The model has three components: Strategic
management, process management, and culture management. The
challenge will be to ensure its implementation and alignment
with the strategic direction, with all of it focused on the
results expected by shareholders.
The year 2005 brought great changes in the
technological support received by business planning and management
processes. The implementation of the Sine Business Intelligence
Solution as part of the Sensor project gave Ecopetrol more
precise and timely information for decision-making.
As of 2006, technological tools will facilitate
follow-up on the Company’s business strategy through
Balanced Management Scorecards.
Likewise, they will be key to consolidating
the Integrated Management System.
Results and
perspectives
Ecopetrol expanded its business, met the goals
it set for 2005, and increased the volume of its investments.
As a matter of fact, while from 2000 to 2004 the Company invested
an average of US$600 million a year, in 2005 it invested US$900
million. This trend will continue rising, since it is estimated
that in 2006 the investment budget will hit US$1.405 billion.
The investment portfolio for 2006 will be
broken down as follows: 78% for exploration and production
activities, 18% for refining, 5% for transportation, and the
remainder for corporate projects.
It can be seen from this investment plan
that the Company will invest approximately 35% of its EBITDA
generated in 2005. The internal generation of resources will
cover 100% of the 2006 investments, without resorting to any
loans.
Furthermore, the company has covered 90%
of its pension liabilities in funds placed in independent
assets, and it may therefore dedicate more resources to its
growth.
The investments dedicated to exploration
and production in 2006 will allow Ecopetrol to move closer
to the industry standard of US$8 per barrel produced. The
average for 2002 and 2004 was US$3 dollars per barrel produced.
It is estimated that oil production for Ecopetrol
will increase by 3% in 2006 and that it will reach the established
mid-term goal (for 2011), in other words, a 500KBD oil equivalent
in hydrocarbon production.
This level of production and the improvement
in operational reliability allowed the expansion, in just
one year, out to 2011 in terms of Colombia’s petroleum
self-sufficiency figures established last year.1
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