
Planning
In 2007 Ecopetrol reviewed and approved its strategic framework
for the period 2008-2015 with the aim of adjusting to its new conditions
as a mixed economy corporation, to the globalization projects,
and to efficiently respond to the milieu and to over 480,000 new stockholders.
To support these processes, a budget of $32 trillion was defined
for the year 2008, $8 trillion of which will be devoted to investment.
Said budget was approved by the Board of Directors in October-
November, 2007.
Likewise, the Performance Measurement and Management Committee
met quarterly to assess the management and projection of
key company results to enable assessment of its fulfillment of the
strategic plan.
Milieu
Ecopetrol management results were generated in an international
setting, characterized by high oil prices.
In addition, the development of non-conventional energy products
and biofuels, fostered by greater environmental social awareness
and the growth of demand from China, India and Russia, are the
key market influencing factors.
The increased availability of heavy and sour crude maximized investments
to upgrade the refining and transport infrastructure all
over the world, while gas continued to evolve, particularly in Russia
and the Middle East. In the region, outstanding projects were
carried out in Bolivia, Perú, Trinidad and Tobago, and Argentina.
At a domestic level, there was more activity of the National Hydrocarbon
Agency (ANH) and over one hundred companies engaged
in the search for oil and gas. The participation of Ecopetrol in the
projects undertaken by the ANH rendered favorable results, having
obtained several blocks in the Caribbean Round and in the
Llanos Foothills.
Valuation of Ecopetrol
To determine the value of the company and to enable the General
Shareholders Assembly to set the share price, two private
banks consortia were hired to conduct such studies, the temporary
unions of JP Morgan - Credit Suisse and Citi - Merrill Lynch.
This contracting was performed pursuant to the provisions of Law
1118 of 2006.
Ecopetrol was valued as an integral company in the hydrocarbon
industry, whose industrial and commercial operations benefit from
its market share and infrastructure to undertake new projects.
It was also valued as an ongoing concern, engaged in the development of its proven, probable and possible reserves, added to
the expectations to find new reserves as per its exploration plan.
All these reserves translate into cash revenues through domestic
sales and/or exports of crude and gas and transformed products
such as refined and petrochemicals.
International methodologies and standards were used in the study
to valuate oil industries worldwide, that is, discounted cash flow,
multiples of comparable companies, and previous transactions.
For purposes of this valuation, the production profile of proven,
probable and possible reserves was used, as per the reserves
certification provided by three internationally renowned auditors:
Ryder Scott Company, Degolyer and MacNaughton y Gaffney Cline & Associates Inc.
Alter receiving the studies from the investment banks, on August
14, 2007, the General Shareholders Assembly set the company’s
value in US$24.8 trillion and its net worth in US$27.7 trillion.
A 6% discount for the primary issue was applied on the net worth,
as per a practice used in initial stock offerings and as an incentive
to investors. After applying such discount, the value was set in
US$25.5 trillion, which was the base to set the price of the share
in 1,400.
Activities were
intensified in the
different business
areas to achieve
a 12% company
growth on average
until the year 2015,
which will position
Ecopetrol 27th
among major oil
companies in the
world. |
|
Strategic Framework 2008 - 2015
Beyond its financial and operational results, Ecopetrol, between the
end of the year 2007 and early in 2008, defined its new strategic
framework for the next eight years, committing to ambitious, measurable
goals in each of its management areas. The new strategy
also implied adjustments in the vision and mission of the company.
As part of the objectives of the strategic review, the exercise focused
on three fundamental aspects:
• Growth
• Integration
•Corporate Social Responsibility
The goal is to grow, with an increased share in the petrochemicals
and biofuels market, and operating beyond the American continent.
To achieve these goals, Ecopetrol must keep on generating value
through the integration of its various corporate areas in two development
lines: heavy crude and gas.
It is also worth highlighting two new strategic lines: petrochemicals
and energy diversification, as well as the distribution of fuels
that will enable the increase of the supply, with benefits for market
clients and actors.
By entering the petrochemical business, the company intends to
use synergies associated with the availability of raw material, the
integrated operation with the refineries, and a more active participation
in the downstream business.
Through energy diversification, it intends to use to the maximum
extent possible other high potential energy sources,
namely biofuels and electric power generation based on gas
from production fields, or coke.
As regards other growth leveraging strategic lines, investment
and supporting activities will be increased. The more outstanding
aspects are:
• Exploration:be a global company, active in the search for hydrocarbons
in frontier areas.
• Production: increase the recovery factor of the fields to 34%.
• Refining:modernize the Barrancabermeja and Cartagena Re-
fineries to reach an increased heavy crude load, raise the conversion
factor to 95%, deliver 50 ppm sulphur fuels, and optimize the
operation of plants and industrial services.
•Transport and logistics:leverage growth and facilitate business
integration, with emphasis on the heavy crude infrastructure.
• Distribution and commercialization:brand positioning and
entering the segment of lubricant and fuel distribution, in regional
markets.
Intensified activities in the various areas of the business are intended
to achieve an average 12% growth in the period, which will
position it 27th in the ranking of Petroleum Intelligence Weekly.
To achieve such growth, a business management excellence
model was also developed, which will enable the consolidation of
the growth strategy.
Investment Plan 2008-2015
 |
| |
2008-2011 |
2012-2015 |
 |
| Exploration |
2.215 |
3.560 |
 |
| Field Development1 |
7.990 |
14.155 |
 |
| Purchase of reserves |
10.305 |
- |
 |
| Refining |
5.670 |
5.675 |
 |
| Transport and Supply |
1.275 |
1.170 |
 |
| Petrochemicals |
1.930 |
2.070 |
 |
| Biofuels |
470 |
120 |
 |
| Distribution and commercialization |
2.800 |
- |
 |
| Corporate and organizational consolidation |
425 |
90 |
 |
| TOTAL |
33.080 |
26.840 |
 |
 |
1 Includes the development of reserves incorporated by the Exploration business.
Figures estimated in million dollars
Planning |
 |
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